How to be an artist in the age of algorithms
Born to be an artist. Forced to make content.
Social media sucks.
It’s also the most powerful and decentralized publishing tool for creatives in history. It just depends on how you use it.
The forms of art and writing are always changing. Cave paintings led to Renaissance oil paintings which led to Andy Warhol silkscreens. Orally-recited mythology led to Shakespeare sonnets which led to rap lyrics.
Art is always made with the tools and technology of the time. The tools and technology of our time are, among others, and for better or worse, the internet and social media.
The questions is – how can we use these spaces with intention as platforms for authentic creativity?
Following are 6 cheat codes for being an artist in a world of algorithms…
Own what makes you different.
Art should be honest, vulnerable, and a little weird. So should social media. You’re not for everyone and that’s okay. You have to be your real self to find your real people.
Let yourself be inconsistent.
There are many “best practices” for optimizing your social media. Ignore them. Be a human, not a brand. You don’t have to post everyday, compete with the algorithm, or follow strict guidelines. Find your own style and go at your own pace.
Don’t worry about your metrics.
Chasing likes and followers is a path to burnout and depression. Comparing yourself to others is a distraction from your own vision and style. Your metics will grow in proportion to the clarity of your message.
Explore beyond your comfort zone.
You have to experiment with different styles to find your true voice. If you keep doing the same thing, you’ll keep getting the same results. Put yourself out there. Face the discomfort of exposure. Going beyond your comfort zone is how you expand your comfort zone.
Be an archetype.
What does your page represent in the collective? Are you the mystic healer? The street poet? The wise teacher? The erotic witch? The best friend who loves to overshare? Representing an archetype helps you cut through the noise.
Be sensitive to the cultural vibe.
The winds that move through culture are felt by all. During the aftermath of a tragic event is not the best time to share your highlight reel. You don’t have to comment on every world event, but at least be sensitive to the collective experience.
What are your thoughts? I’d love to hear any other tips or reflections in the comments.
Free virtual workshop: Being an Artist in the Age of Algorithms, a support group for writers, creators, and entrepreneurs on social media.
Calling all creators. Do you want to…
Transform your relationship with social media?
Navigate the ever-changing landscape of content creation?
Set your intention for social media?
Connect with a diverse and global group of multidisciplinary creators?
Join me this Sunday July 13th, 3-5pm EST
Can’t make it live? Includes video replay.
This is very well said. Just like finding friends, it’s hart to figure out who we really are to attract others to us. Needy energy is definitely off putting
Great advice. So many "mentors" have told me to niche down and check out other people and do what they do... I am with you on finding what makes us unique and also not trying to be a brand, but a human. These are helpful reminders.