Hello friends!
Today I wanted to share one of my favorite sections from my new book, The Art of You, which is about tapping into creative yin.
The main premise of the book is the yin and yang of creativity. The first half covers yin (creative being), which includes topics like cultivating intuition, the power of intention, finding guides and inspiration, and overcoming the inner critic.
The second half is yang (creative doing) which covers topics like finding your style, experimentation, developing rituals, launching projects, making money, and creativity for social impact.
Today, let’s talk about yin. The following is an excerpt from The Art of You, which you can purchase here.
Reawakening the yin.
"Nature does not hurry, yet everything is accomplished." – Lao Tzu
Perhaps the most important lesson I learned from Taoism is the dualistic principle of yin and yang, which explains the Tao by breaking down its mysterious nature into two equal and opposite parts. Yin is the passive principle. Represented by the color black, yin is the feminine nature of the universe that remains in a state of open receptivity. Yang is the active principle. Represented by the color white, yang is the masculine nature of the universe that initiates action with force. These two sides are not in conflict with each other. They complement and depend on each other. In the natural world, yin and yang exist in perfect balance, representing the eternal dance of polarity.
One example of yin and yang working together can be seen in a river. The water represents the flowing yin, the feminine. The banks of the river represent the order and structure of yang, the masculine. Without the water, the banks would have no meaning. Without the banks, the river would overflow into a flood. But together, the water flows with purpose and direction.
YIN QUALITIES
Being
Flow
Femininity
Feeling
Dreaming
Receptivity
Intuition
Spiritual
YANG QUALITIES
Doing
Structure
Masculinity
Thinking
Making
Action
Logic
Physical
It’s important to note that, while yin represents the feminine archetype and yang represents the masculine archetype, these qualities are not exclusive to any gender. Every male, female, and nonbinary person contains both yin and yang energy. Nature is not complete without both, and neither are we.
When yin is missing, a person might be focused and productive, but their work will lack intuitive awareness and depth of feeling. When yang is missing, a person might be deeply emotional and intuitive, but they will struggle to finish and launch projects. We require the balanced integration of yin and yang to reach our fullest potential as humans and creators.
In the natural world, yin and yang are equally important. They depend on each other for stability and balance. However, in modern civilization, the two are not always treated equally. For thousands of years, yang has been placed on a pedestal while yin has been suppressed.
Yin is a fertile garden that grows in accordance with nature. Modern society, by contrast, operates more like a factory. Action and productivity are valued above all else. Yin qualities such as patience, intuition, and wisdom have been marginalized in favor of yang qualities like rationality, materialism, and competition.
There is nothing wrong with yang, with masculine energy, or with being action oriented, but without the counterbalance of yin, our actions will lack depth and purpose. Instead of nurturing, we push. Instead of listening, we react. Instead of rehabilitating, we punish. Instead of engaging conflict with compassion and empathy, we wage war. This radical imbalance has inflicted untold trauma on women for centuries, while suppressing the yin inside us all.
The overemphasis on action-oriented yang has drawn our collective attention away from the sacred inner world, the dark and mysterious yin, the pregnant womb that nurtures imagination and gives birth to creativity. Yin doesn’t demand constant force or action. It only asks that we remain still and listen to the quiet, knowing voice of our nature. When we are grounded in yin, our actions come from a place of purpose and depth.
Yin and creativity.
In terms of creativity, yin is about listening, receiving, contemplating, and allowing ourselves to simply be without pressure to act or produce. A good example of artists who emphasize yin are Japanese haiku writers who spend countless hours observing nature only to produce a simple, seventeen-syllable poem. It isn’t the quantity of words or fancy style of language that matters; it is the depth of awareness. The output is a tiny reflection of a deep relationship with nature.
“An old silent pond.
A frog jumps into the pond —
Splash! Silence again.”
– Basho
Another example is the writer Mary Oliver. In her poems and essays, she invites the reader to slow down and appreciate natural beauty. She is never in a hurry to make a point. Like the natural world itself, her writing ebbs and flows to reach a natural conclusion. Reading Oliver taught me to get out of my own head and pay attention to details. Whether she’s writing about walking in the forest, playing with her dogs, or contemplating the changing seasons, her words feel like a natural extension of her breath. For Oliver, observation is its own reward. “Sometimes I need only to stand wherever I am to be blessed,” she wrote.
When the poet Allen Ginsberg was asked if he spent a lot of time polishing his poems, he said no, but that he did spend a lot of time polishing his mind. What he meant was that his writing process involved sitting in meditation and contemplation until the words naturally arose like flowers from the soil. His writing was a direct dictation of his natural awareness with minimal interference.
Yin can’t be forced. It’s about flow and receptivity, setting aside the ego’s agenda, to be guided by a higher wisdom. The more deeply we listen to nature and intuition, the more clarity and power our words will carry when we finally speak.
Absolutely loved this, thanks James! I’ve been suffering major inertia (no yang whatsoever) , but I’ve felt inspired today to really get clear on what’s going on with my procrastination. 💙
Thank you for sharing, this email arrived in perfect timing for me as I am for the first time in my life exploring the depths of yin for longer than a day lol. “I am allowing myself to simply be without the pressure to act.” Wrote down so many nuggets from this one. Cheers 🌻